PETA announced on Monday that beauty brand Juice Beauty will be the latest company to receive the Courage in Commerce Award. After learning of China's mandatory animal testing policy Juice Beauty has vowed to stay cruelty-free and away from China. As of now China requires all cosmetics and household goods to go through animal testing before the Chinese government will allow them to market their goods.
The Courage in Commerce Award is given by PETA to businesses that pledge to remain cruelty-free. Over the past year companies including Paul Mitchell, Urban Decay and Dermalogica have pulled the plug on dealing with China because of mandatory animal testing policies. Additional companies awarded by PETA for their compassionate decisions include 100% Pure, NYX Cosmetics and Nature's Gate.
Actress Alicia Silverstone is the spokesperson for Juice Beauty. Silverstone is also one of the most famous celebrity vegans who works closely with PETA. She encourages others to check out resources including the PETA cruelty-free shopping guide to find brands that do not participate in animal testing.
Many people are unaware of what animal testing is. Without this information some people believe that animal testing in cosmetics and beauty products is as simple as spraying a rabbit with cologne to see how it smells before it hits the market. Animal testing is actually equivalent to torture as animals are forced to ingest toxic chemicals, are cut with chemicals poured on the wound and forced to take painful injections in the eyes to see how long a chemical takes to blind them. This practice is cruel and outdated. So, why do companies still do it? The answer is that businesses including L'Oreal and Estee Lauder find China to be a financially lucrative market. Plain and simple animals are being tested on because of greed and not ethics.
What are some of your favorite cruelty-free brands?