Many businesses veer away from blogging as it seems to be a time- and budget-consuming task that they can do without. However, there are actually a lot of benefits when a business has a blog. Those benefits are as follows:
One of the benefits of blogging for your business is that it builds up your authority in the industry. The goal of business blogging is not to directly promote your products and services in your posts. Rather, your business blog is a space where you can share your knowledge about the industry your business is in. The more knowledgeable you are about the industry, the more people—prospective clients at that—will trust you. Hence, they are more likely to do business with you.
Moreover, great content fuels SEO. With a continuous flow of informative articles about your industry, your website will sure find its way to the top of search results. If you are not sure how SEO works, you can always consult with an online marketing firm.
With a business blog in place, you are likely to receive a passive stream of traffic going to your business website from your blog. As mentioned above, while blogging for your business is not about direct promotion, it builds your name up and gets people curious about your business. This then leads to more people viewing your website and your rankings in search results going up.
One wonderful thing about business blogging is that it lets your clients interact with you. If they have a question about a certain topic you covered, they can simply ask you through the comments section. They can even share your posts to their social media accounts for other people to read; therefore increasing your audience.
That said, I wouldn’t say that blogging for your business is a waste of time and money. With the right strategy, businesses can use blogging to reach out to their current and prospective clients.
For more information, please visit www.bottomlinemarketing.ca.