Breadcrumbs for search engine optimization (SEO) are a very helpful way to keep users aware of what subcategory their results are connected to, and allow knowledgeable users a better pathway toward finding what they are looking for. However, there is still a balance between too much and not enough when it comes to breadcrumbs for searching a webpage.
If a user is knowledgeable about what they are looking for, basic breadcrumbs will help keep a user or shopper organized and happy with their online pathways. Since the world continues towards more personal and integrated technologies in consumers’ daily lives, the average consumer is becoming more and more aware of how computers, websites, search engines, etc. are used to navigate the seeming endless web of the internet. There is no user’s manual when beginning an online search for information or products, so using breadcrumbs keeps users free from getting lost in the endless tangles of websites which society browses on a daily basis. Hence, the term “breadcrumbs” as it refers to Hansel and Gretel leaving their breadcrumbs as they strolled along to find their way back home. SEO breadcrumbs do just that, show the user the pathway for which they have taken to reach their current destination.