We recently discussed Destiny with Eric Hirshberg, the current CEO of Activision, and were treated to some background information regarding Bungie's highly anticipated Sci Fi shooter. We asked Hirshberg why Activision had chosen to partner up with the Halo creators as part of an extended deal, and these were a few of his comments.
A lot of it is pretty obvious; they have a pretty great track record with making games that achieve a pretty rare level of both critical and commercial success.
As for the new IP itself, Hirshberg stated that it seemed like a sensible title for Activision Blizzard to pursue, as the two biggest franchises under their belt are Call of Duty and World of Warcraft. Activision saw Destiny as a way of combining those two series into one unique new experience. He believes that giving Bungie access to Activision's knowledge will lead to some amazing results.
Given Bungie's track record and the immediate hype that this new IP began to generate upon its reveal, it sounds like Hirshberg and Activision may have a clear advantage when moving into the new generation. Destiny is set to release some time in the spring of next year, and will be available for the PlayStation 3, PS4, Xbox 360 and Xbox One.