Fashion and brand identity is not to go unnoticed throughout the Summer of Racing. Brands such as Puma, Louis Vuitton, Omega, Prada, Nespresso, and Tag Heuer have been actively involved with the races and hosting VIPs throughout the festivities. The races have done a fantastic job of attracting the Who's Who, the wanna be's, tourists and residents of the San Francisco community who are experiencing regatta racing for the first time.
Shopping has been made easy for spectators throughout the Summer of Racing. Spectators can shop at the 34th America's Cup Park Store, Puma Yard and the Louis Vuitton Pop-Up Store at Piers 27/29. You can also shop for official America's Cup merchandise at America's Cup Village located on the Marina Green and find the most comprehensive selection of Official America's Cup Recycled PET merchandise. If you aren't in San Francisco you can still support the 34th America's Cup sustainability efforts by visiting: http://shop.americascup.com. The sustainable product line is the first ever for an international sporting event and is made from recycled PET bottles. Proceeds from the Official America's Cup apparel goes towards America's Cup Sustainability Credits which help fund projects to support a cleaner San Francisco Bay. Offsetters has partnered with the 34th America's Cup to make the Summer of Racing a carbon neutral event.
Yesterday, Races 11 and 12 of the 34th America's Cup were postponed due to stong winds but are scheduled to take place today at 1:15 pm PT and 2:15 pm PT. Currently, Emirates Team New Zealand leads on the scoreboard 7-1. The winner of the 34th America’s Cup will be the first team to score 9 points. The Kiwis must win two additional races and ORACLE TEAM USA must win eight. The races have been heating up and crowds have reached an estimated 35,000+ as fans gather on the shores of San Franciso Bay, the yacht clubs and private venues to watch Emirates Team New Zealand and ORACLE TEAM USA race to secure the Auld Mug. Sunday's races were two of the most enthralling from start to finish and today will be no different. During Race 10 of the 34th America's Cup, Emirates Team New Zealand scored a 16- second victory over ORACLE TEAM USA. The win came after ORACLE TEAM USA's 47 second victory in Race 9 to gain its first point of the series. The America’s Cup Finals will broadcast live on the NBC Sports Network and replays are available on the America’s Cup YouTube channel.
You can't go wrong by aligning sports and fashion. There is a brand and a look for everyone. You don't have to be on Larry Ellison's Yacht to feel like somebody or to look like somebody. Whether you want to save the planet, wear t-shirts and shorts, or sip your champagne and Nespresso's there is fashion to be found for everyone who has made a committment to support the 34th America's Cup being held in San Francisco. Before you hit Club 75, the shores or your boats, check out the attached photo's of the "Who's Who Fashion Essentials for the 34th America's Cup. Pin your favorite America's Cup items here. Time to Keep Calm and get your SHOP ON!