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Who is generation Y

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While Generation X experienced unprecedented technical advances in technology was of a generic or convenience nature. The next step in the evolution of technology was to personalize it. This is the foundation of their children known as generation Y.

It was the advertising industry that can generation Y its name in a 1993 editorial in “Ad Age”. At the time was nothing more than an alphabetical advancement in the generational name. However the inquisitive nature of the generation change the moniker slightly, in the minds of many people, to “generation why”.

Born between 1977 and 2000 generation Y is also frequently referred to as the millennial generation. However the term millennial generation has slowly shifted to refer to those babies born after 1998. Still some hang on to the antiquated reference to this generation.

Already generation Y has experienced a drastic change in global security providing them with unprecedented challenges for the future. Never before has a threat for world terrorism as high as what this generation is believed to be facing. Undoubtedly this will have the biggest impact on shaping the generation.

From a series on generational cultures from getmaximpact.com. Used by permission. For further information about generational cultures or other cultures visit their website.

© Max Impact, used with permission.

Learn more about today’s generations:

  • Builders / Traditionalists, also known as the greatest generation, born before 1944
  • Baby boomers, sometimes relabeled the sandwich generation, born between 1943 and 1964
  • Generation X, born between 1961 and 1980
  • Generation Y, sometimes referred to as the millennial generation, born between 1977 and 2000
  • Millennials, sometimes referred to as generation Z, born after 1998

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