"Who Cares?" clothing boutique is one of those cool independents, located at Jasper & 112St - right beside Joey's.
Its packed upon packed racks of hard to resist items boasts some local talent and truly Canadian designs. There's an ease to dressing this season (and yes, you can throw on those hot little heels as long as you've got those beloved flats in your handbag) and some labels at "Who Cares?" capture the simplicity yet feminine elegance of spring.
The Kersh label from Vancouver embraces the cool, casual comfort of the West Coast but is undoubtedly hip and trendy. Pair some of its funky knits with some cowboy boots or western ankle booties and you're ready for a casual date or Joey's patio.
You'll also find top designers such as Michael Kors and that True Religion denim where, once you've got `em on is nearly a religious experience! Check out these fashion icons and labels, also available in the boutique: Betsey Johnson, Kensie; Industry, Miss Me, Twisted Heart, XOMO and Soia & Kyo.
And there's more... the shoes (Nine West, MUDD, Replay, and on and on it goes) are to simply die for! If you're like most urban fashionistas you'll want at least one whole shopping trip to the store just to focus on shoes, shoes, shoes!
And the handbags and totes (Matt & Natt; top notch designers)... and scarves... luxurious, silky smooth... perfect for dressing up and toning down.
There's beautifully designed (by many independents) costume jewellery that will leave you breathless. This year's dazzling crystal settings are exquisite and you'll find loads of boho type items which are usually a crowd fav.
And just when you think it doesn't get much better, head upstairs where the racks and racks of sales items are displayed and, of course, even more fabulous fashion finds. Go on a week day morning when it's less busy and you can use the upstairs dressing rooms as practically you're own!
So when it comes to "Who Cares?" you'll soon discover why, in fact, when it comes to fashion, this boutique really does care - a lot.
Keep Edmonton Fashion Original.