Clutter. Our lives are filled with it. A plethora of distractions pulling our attention in hundreds of directions, all while creativity becomes a casualty in the process. Creativity Evangelist Denise Jacobs stood in front of the CreativeMornings/Miami audience on Friday with one simple goal: to free the mind.
Using studies of the brain and human behavior research, Jacobs presented an idea that goes against common thought; The idea that doing nothing can stimulate creativity more effectively than actually doing something.
Jacobs used the term White Space Creativity to describe this concept, elaborating on how white space, or nothingness, should be harnessed to promote creativity.
She even suggested exercises to do just that, including laying down, spacing out, daydreaming, engaging in mindless activity and taking showers. Although seemingly counter productive, all these activities are proven techniques in stimulating the brain.
Jacobs also argued that idea creation should be seen as a process that happens externally as opposed to internally, like a message from the Gods. “It takes the pressure off of you,” she stated. Once again, pointing to the concept of freeing the mind.
This was the second annual CreativeMornings talk for the Miami chapter, which was hosted at the InterContinental Hotel in Downtown Miami. Video recordings of the talks can be seen on the CreativeMornings website. Individuals can also follow the group on Facebook, Twitter and Instagram.