For those old enough to remember, Henry Ford sold cars in the last century in any color you wanted - so long as it was black.
Not any longer according to a report from PPG Industries.
PPG Industries, the primary automotive paint supplier in North America, reports that white is again the top selling color for new vehicles with 21 percent of vehicles being delivered in some shade of white.
Black is still very popular at 19 percent followed by gray (17 percent) and silver (15 percent).
However, with all of the varying shades, tints, metallic flake treatments and so on, the number of variants offered in each color is very considerable as each manufacturer uses color shade variants today to give their particular vehicle a unique-to-the-vehicle feature to make them stand out for buyers.
According to sources, PPG says that there is growing demand for other colors beyond these four and they expect that upwards of 60 new colors will be made available for 2016 and 2017 model year vehicles.
PPG did not give any estimate of just how many color and color variants are in use now, so we looked at just one 2014 vehicle to get a handle on that - before we even began to estimate how many colors by 2016.
Taking a quick look at the colors offered on the 2014 Chevrolet Sonic, we see Summit White, White Diamond Tricoat, Deep Magenta Metallic, Silver Ice Metallic, Black Granite Metallic, Crystal Red Tintcoat, Blue Topaz Metallic and Mocha Bronze Metallic - and these are just the carry-over colors.
New for 2014, Chevrolet has added colors by the names of Red Hot, Cool Blue, Dragon Green Metallic, and Ashen Gray Metallic.
It is looking like plain old white, black, gray, silver and red are fast fading into the past as manufacturers become even more aggressive in differentiating their vehicles with color as a style element to attract buyers.
For the record, the demand for each color in North America by percentage rank order last year was:
• White - 21
• Black - 19
• Gray - 17
• Silver - 15
• Red - 11
• Blue - 9
• Natural - 6
• Green - 2
What color is your vehicle? Let us know.