The White House response to an NRA ad using President Obama's daughters as a political tool was not a kind one. According to a report from Yahoo! News on Wednesday (Jan. 16), the White House called the ad "repugnant and cowardly." The response is not that surprising, especially as the gun control debate starts to take a personal turn when it comes to D.C. politics.
A statement coming from the White House didn't pull any punches either, which likely guarantees that those Americans on either side of the debate will become further entrenched in their beliefs. It was White House spokesman Jay Carney who spoke out about the new NRA ad.
Carney stated that, "Most Americans agree that a president's children should not be used as pawns in a political fight. But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly."
It appears that the NRA has fired a shot across the bow of the White House and that the administration has now responded in kind. This isn't going to be the last time that the two sides exchange barbs in an extremely public way either, but hopefully it has at least created a dialogue about what can be done to prevent tragedies like what happened in Newtown from occurring again.