OK, I’m just going to say it: This was not a great year for Super Bowl commercials.
There were a few that made me laugh, but nothing on the level of Darth Vader kid. The artsy dramatic ones were heavy-handed and unintentionally funny. Even the supposedly sexy one (yeah, we’re looking at you, GoDaddy) was just kind of bewildering.
Still, even on the off years, it’s fun to argue over the best and worst. For my money, Audi, Hyundai and M&M’s had the strongest showings, but that’s just me. You probably have your own ideas of the stand-outs.
So here is where you can go to vote for your favorite 2013 Super Bowl commercials.
- YouTube AdBlitz: All the ads from the game collected into one site for random browsing, or organized either by advertiser or by when they aired during the game. Voting ends Feb. 11 and will be followed up later in the week by a “hangout” with some of the ad execs behind the top choices.
- Hulu AdZone: Use your Facebook account to vote for the best 2013 Super Bowl commercials, which are ordered by current ranking. So far, the “Farmers” ad for the Dodge Ram appears to be comfortably in the lead with more than 20,000 likes.
- Zap2It: Staff at the entertainment site have already chosen what they consider the best six and worst five Super Bowl ads and you can make your choices from there. Among the top six, the M&M’s commercial and Seth Rogen and Paul Rudd for Samsung. Among the bottom five, the “Farmer” commercial and Psy and his dancing pistachios.
Other polls, including the well-known USA Today Ad Meter are already closed.
USA Today reports that more than 7,000 panelists selected the Budweiser Clydesdale Super Bowl commercial as the best of the game. The Tide commercial about the Joe Montana stain finished second. GoDaddy’s lip-smacker came in last.
Business Insider also held an online poll and has reported that it is now closed. Results of the Super Bowl commercial voting were expected soon, but had not been posted by mid-afternoon Feb. 3.
Good luck with your voting and may your favorite 2013 Super Bowl commercial be among the top finishers.