According to a report from GamesIndustry on Thursday, Halo franchise director Frank O'Connor and executive producer Kiki Wolfkill talked about the series.
Wolfkill talked about the situation they were in when they first started working on the franchise a few years ago.
"When we started 343 and this journey of where we wanted 'Halo' to go, it was a 10-year plan in which 'Halo 4' was the first step.
"We didn't have a relationship with the audience; they had a relationship with the IP," Wolfkill said.
O'Connor then went on to talk about the ways the company has tried to reach out to fans and communicate what they are doing to them.
"You can communicate a lot of things through transmedia experiences. It's not just a commerce opportunity, but the most important aspect is the storytelling vehicles.
"It helped plant a seed for using transmedia and how we communicate more about our universe," O'Connor said.
O'Connor then went on to discuss how the studio still has work to do with facilitating communication between 343 and consumers.
"Bungie started this as they always had a great relationship with the community. We had to take the baton which was red hot when it was handed to us, and we had to run with it.
"We still have to earn their trust and nurture the 'Halo' community.
"We had to evolve the game in ways that mapped to our studio's talents and beliefs, and sometimes you can't give the community everything it asks for," O'Connor said.