Where Are They Now? Infusium23

Ya know what I saw the other day -- an Herbal Essences commercial. And I thought to myself, oh my God -- remember that!

Well the same thing happened to me the other day when Infusium23 jumped on my radar. Unlike the Herbal Essences of my high school years which hasn't seemed to evolve -- I was excited to see what the folks at Infusium23 were up to.

This past week I was able to try the Repair & Renew Collection which includes:

I have said it once and I have said it again -- I do horrible things to my hair. I blast it with heat, I curl it til it sizzles -- oh and don't get me started on my blonde addiction!!

My First Impression:

Love the new design! The bottles are modern without she-she pretentiousness. They know their customer -- the everyday girl who wants salon quality without sacrificing on price.

After A Week:

I am actually pretty freakin' satisfied! Sometimes I do these reviews and go -- 'oh jeez -- what am I going to say' but in this case its all good things! My hair was noticeably softer and shinier after using the products.

I am happy to say that Infusium23 is evolving well (light years beyond Herbal Essences). This company born in 1924 is still keeping it relevant today. Simple beauty unencumbered by high prices and in your face marketing campaigns.

Worth a shot for sure!

Advertisement

, Boston Fashion Examiner

Caitlin Gambee is a publicist in Boston specializing in beauty and fashion brands. She has worked with fashion brands of all sizes, from small start ups to worldwide companies. In her free time, works with the Colon Cancer Coalition as a chair of the 'Get Your Rear in Gear' 5K race for colon...

Today's top buzz...