Hiring Predictions for 2014
Here my predictions for hiring in 2014
- Consumer experts will be in demand.
- On-line Retail and hospitality will create jobs that did not exist before.
- Digital and Social marketing experts are in demand.
- Portfolio careers will be the new normal.
- Auto and Energy sectors will create local opportunities.
- Manufacturing management is on the rise.
- New, small and medium firms are the place to look for growth, large firms will have some movement.
- Healthcare confusion creates new job opportunities.
- Technology pays – Computer and Biotech
- Security jobs (all types) will increase and expand.
- Women as trusted leaders will accelerate in most fields.
Consumer is key.
According to the BLS consumer products and services will account for almost 70% of the economy’s output in 2014 and account for 4 out of 5 jobs.
Consumer experts will be in demand. There is a new trend called “presuming”, where consumers have the opportunity to follow the development of a product from start to finish and suggest changes in addition to funding the launch. For example, you can go to a FLOR store and create your carpet square by square and then change it as your tastes change.
E-commerce is becoming the new norm for shopping as consumers look for more ways to maximize their mobile experiences. This will create new career opportunities. Look to on-line retail for potential jobs opportunities.
According to metrics.com $248.7 billion online sales are expected by 2014. In addition, retail creates other jobs in adjacent industries such as distribution, shipping, drivers, packers, and call centers.
Digital and Social marketing experts are in demand
According to the Content Marketing Institute, content marketing remains a top priority for marketers. They note in 2013 nine out of ten marketers used content marketing. And in 2013, 87 percent of marketers used social media to distribute content, as compared to 74 percent in 2012.
Mobile content is a viable new job space. A recent Pew Report shows that about 60% of adults have smartphones and firms like Google and Facebook are trying to monetize this new area. Mobile content, SEO (search engine optimization) and monetization experts will be in demand.
Portfolio careers will be the new normal. A portfolio career is a career where an individual holds a variety of short work or freelance projects. Often the projects are grouped under a theme such a marketing or IT (Information technology). According to Intuit research, by 2020 more than 40% of the workforce will be freelancing. Today 1 out of 3 workers are part time (42 Million).
According to a Gallup Poll performed in June 2013, fewer Americans between the ages of 18 and 29 held a full time job this year compared to last year. Part-time and contracted portfolio gigs will become a more likely option for young adults.
Auto and Energy create local opportunities (based on plant and energy location)
The automotive industry and energy industry will provide opportunities most of it localized to where the plants are located. For example, in August, new car production went over the 16 million rate for the year for the first time since the recession
In addition, cars will become much more automated and technology feature rich creating employment opportunities. Areas such as Detroit are planning increases in hiring.
Stores of energy, mostly natural gas are now largely available promising cheap energy for the future of automobiles and providing jobs in production locations such as Texas, Wyoming and Louisiana.
Solar energy has localized job opportunities. The top states are California, Arizona, New Jersey and Nevada.
Manufacturing management is on the rise
Manufacturing is predicted to return to the US for costs and other advantages. Made in America is returning as a revived trend as 76% of shoppers are more likely to purchase products made in the US. Manufacturing jobs will not be the same as in the past and will require more skills as an automated industry looks to jobs in the following areas: additive/3D printing, robotics, and make on demand manufacturing.
Young, small and medium firms are the place to look for growth. Large firms will have some pipeline movement. As Boomers retire at the rate of 10,000 a day through 2030 http://www.pewsocialtrends.org/2010/12/20/baby-boomers-approach-65-glumly/) taking their experience with them, this will open the pipeline to new workers. In addition, new growth will come from young and mid-sized firms.
According to a report by the Kaufman Institute young firms, particularly tech startups will provide the largest job growth. According to the Economist, medium size firms are Americans’ unsung hiring heroes.
Healthcare confusion is creating job opportunities. Healthcare jobs continue to be in demand. As Boomer longevity expands, physical therapists, dentists, home healthcare will be needed for post -hospital and home care. Physician and nurse shortages continue. For example, it is estimated that in 2014, 703,000 registered nurses will be needed.
The confusion over the Affordable Care Act has created a need for patient advocates and insurance experts. A report from the CMS anticipates increased spending for physician services and prescription drugs as a result of the Affordable Care Act. Related jobs cover a wide range including pharmacists, physicians, nurses, medical assistants.
Technology pays– Computer and Biotech
The BLS noted that Biotechnology is growing faster than other fields and has a high salary. In addition, high paying jobs such as Computer SW engineers and IT jobs are expected to grow by 22% through 2020. (BLS) Information services will create jobs from service providers to search engines and data processing are expected to show the fastest growth in 2014.
Security jobs will increase and expand as there are increased random threats to personal safety and stolen data is costing companies billions of dollars.
- Physical - Employment of security guards is expected to grow by 14 percent between 2008 and 2018, which is faster than the average for all occupations.
- Network safety - The growing reliance on wireless networks will result in a need for more workers with knowledge of information security as computer networks transmit an increasing amount of sensitive data.
- Information Security – According to the BLS, the job outlook for Information Security Analysts is 22% faster than average. CNN Money listed this job as #17 out of 100 best jobs in America.
Women as trusted leaders will accelerate in financial fields
According to the Catalyst group, Women accounted for 58.8% of all employees in commercial banking, 52% of all employees in accounting, tax preparation, book keeping and payroll services. And the BLS noted that women accounted for 53.5% of financial managers, 60.9% of accountants and auditors.