Skip to main content
  1. Life
  2. Careers & Workplace
  3. Workplace Culture

When to hire a professional for your employee survey

The advent of low-cost, easy-to-use measurement tools such as Zoomerang, Survey Monkey and Hosted Survey has opened the door to communicators eager to assess their employee communications efforts. These tools offer templates, sample questions and instant reporting features, along with the ability to customize the look and feel of the survey to match the company’s branding.

I encourage my clients to take advantage of these types of online survey tools, and work with them to set up post-event surveys, as well as ongoing employee polls to gather information on employee issues and morale concerns.

But when it comes to a more complex survey, such as an annual employee opinion survey, I advise them to bring in the big guns and hire a professional research firm to conduct the assessment.

A professional survey provider brings to the table a number of advantages that we communications pros can’t offer, such as:

  • Knowledge of best practices – how to drive responses, how to report results effectively, and how your company stacks up against others of similar size and type
  • Understanding of the latest survey technology and knowledge of the best product for your circumstances
  • Survey design expertise – not just the look and feel of the survey, but also the development of the questions themselves
  • Assessment and analysis – advice on how to interpret the data and how to report it to senior management and back to the employees

Probably the biggest advantage that a professional survey provider offers is that of being an outsider. They come to the table free of any internal bias that might slant the survey questions or even color the results. That “outsider” status often results in more candid responses from employees, since they know their comments can’t be traced back to their user ID.

Plus, senior management will likely take less offense at critical verbatim comments when delivered by “the survey guys” instead of the employee communications manager.

Employee surveys are a valuable tool, and in the hands of an expert, can help identify the company’s core strengths, as well as areas of concern.
 

Comments

Advertisement

Life

  • Johnny Manziel
    Should Johnny Manziel apologize for his hard partying over the offseason?
    Today's Buzz
  • Crop circles
    Similar crop circles appeared in Germany and England within days of each other
    Camera
    19 Photos
  • Advanced placement
    The AP program is gaining traction as a key component in college admissions
    Camera
    5 Photos
  • Beach hats
    Beat the heat with the best summer beach hats for women
    Camera
    Beach Hats
  • Expectations for ministry
    Pastor preaches to newly ordained ministers about expectations for ministry
    Camera
    6 Photos
  • Medical symptoms
    See which symptoms should cause you to seek a doctor’s attention right away
    Camera
    6 Photos