The issue of "the best time to end eBay auctions" is a frequent topic of discussion on eBay.com groups, Facebook groups, and from new sellers getting started on eBay. Auction end time is not the most important factor in your eBay listing, and sellers should not try to come up with a one-size-fits-all formula to always end eBay auctions at the same day and time each week.
eBay has over 112 million active users in countries all around the world and in many different time zones. It is impossible to pinpoint one day and time that would be the best to end an eBay auction with this many potential buyers in the mix. When eBay first started, many sellers tried to end their listings on Sunday evenings, as that is when the bulk of the US population might be at their computer ready to bid. But technology and eBay has changed a lot since then and those rules don't apply anymore.
The first difference is that eBay sellers can use more than just auctions to sell their products. eBay offers fixed price listings, auctions with a buy-it-now feature, and fixed price with a best offer. Millions of items sell on eBay every day because of the different buying options. Shoppers no longer have to wait for an auction to end, they can usually find exactly what they need at a fixed price and purchase it immediately.
Mobile phones have also been a factor in the way people buy and sell on eBay. Buyers don't have to be at a computer to bid or buy. Millions of customers around the world use their mobile phones to buy things from eBay literally every second of the day in every time zone. There is a lot happening on eBay all the time, so it is really impossible to designate one best time to end a eBay auction.
Experts suggest rather than focusing on when to end an eBay auction or fixed price listing, to focus on putting items up for sale. The time spend in analysis paralysis could be much better used listing more items. With 112 million active users. somebody somewhere is ready to buy your item.
Ingenious ways to use eBay: