So how does a personal brand help you achieve personal fulfillment and financial rewards?
Let’s look at that question from both a small business owner’s perspective, and the point of view of an employee working their way up the corporate ladder.
How does a personal brand help a small business owner achieve personal fulfillment and financial rewards? I’ll demonstrate the answer by using myself as an example.
My passion is for applying proven corporate and product branding practices to people, because...
By focusing and targeting their skills, passions and strengths, I help them build the Authentic Personal Brands that land them the jobs they love.
By applying the skills and insights developed during the personal branding process, they advance their careers, reaping the benefits of professional success (personal fulfillment, professional respect and financial rewards)
My passion for enabling people to define and attain their brands of success is what got me into personal branding back in 1998, the year before this personal branding made headlines with the publication of Tom Peters’ iconic book, ‘The Brand You 50.’
The value that my skills, expertise and commitment provide drives my clients’ success.
Their Authentic Personal Brands stand out in increasingly crowed marketplaces.
And when they succeed, I gain...
- Personal fulfillment
- Financial rewards, and...
- Professional respect...
Which makes me stand out in the ever growing ‘personal brand experts’ crowd
Providing value to satisfied customers not only drives my success, it initiates a
‘positive cycle’ where everyone wins. Here's how that works:
LEVEL 1. When the value my personal brand delivers to my clients makes them stand out and get chosen, their success draws attention to my brand and attracts new clients.
LEVEL 2. The more people who trust me to help them develop successful personal brands, the more colleagues, family members and friends they talk to about the outcomes their brands are producing for them. And the more they talk, the more referrals they drive to me.
LEVEL 3. The more referrals I receive, the more awareness and ‘buzz’ my brand receives, which causes even more prospects to consider choosing MIBOSO.
LEVEL 4. As more people feel comfortable trusting me to help them brand themselves, my sales increase, my client list expands and my business and satisfaction levels grow.
LEVEL 5. As the demand for MIBOSO’s personal branding services grows, our team grows, and they gain personal satisfaction and financial rewards for doing work they love.
LEVEL 6. Maintaining high value and service standards keeps our customer satisfaction levels high, boosting loyalty, ‘buzz’ and referrals to new heights, growing MIBOSO’s revenue, profits and service capacity.
This positive cycle takes my personal and business brands from good to better to best. It advances our ability to provide excellent value and superb support to more and more clients!
Now if you’re employed, and working within a business, versus running one, your ‘positive cycle’ works like this...
LEVEL 1. When your personal brand stands out (in a good way) you get chosen for the high profile teams and projects that absolutely have to be done well.
LEVEL 2. And when your performance level (value) is consistently high, your profession's respect for you grows, and you become thought of as the ‘Go To” person for x, y or z.
LEVEL 3. As awareness of your reputation grows, your bosses trust you with even more high profile teams and projects, expanding both your expertise and the value you deliver.
LEVEL 4. Because your personal brand enables you to accurately describe the benefits and demonstrate the value you deliver, it makes you the obvious best choice for promotions, raises and bonuses.
LEVEL 5. As the consistent value you deliver gains even more internal recognition, you’re offered even more responsibility, professional growth opportunities, promotions, salary, benefit and bonus increases.
LEVEL 6. And as your brand gains greater awareness and respect, you are approached with offers of external opportunities, roles and positions that you can choose to accept or decline.
This last point is valuable, even if you are 100% satisfied with your current employer, because, being sought out by others gives you leverage you can use to increase your current job satisfaction, salary, benefits, and/or negotiate an internal promotion.
To read more about my Authentic Personal Branding process, and the specific measurable results it consistently delivers to my executive, small business, professional practice and entrepreneurial clients, visit my website or go the the tab right below this post’s headline and subscribe to my feed.