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"When Disaster Strikes" - A.R.T. Reveals the Truth Behind the Music

Robert Cooper

“Incarceration is an evil we facing that’s racing through our youth and killing our nation...” Greg A.R.T. Moore

Under the pretty boy swag, shy smile and humble personality Greg A.R.T. Moore is an outspoken, charismatic, hip hop artist who has a burning desire to inspire generations with his words. His artist name A.R.T. is an acronym that stands for, Against Reality’s Terms. “I didn’t want just any name.” A.R.T. explained, “I wanted a name that would be a representation of who I was; while also defining the type of music I make.” Being against reality’s terms is a lifestyle; a standard that everyone can live by. Its meaning is meant to encourage people to go against the grain and not be afraid to live outside the box.

Recently A.R.T. released a video for his song “When Disaster Strikes”. The song proves true to his writing style addressing real issues that are affecting youth in urban communities all over the nation, from crooked cops to political views. At the debut of “When Disaster Strikes” A.R.T. revealed he had to save two months rent money to cover production costs. His unstoppable drive and unique style is what sets A.R.T. apart from other artists. He is definitely on his way to the top and letting no obstacle get in his way or anything change him during his journey, “I just like to make good music I don’t want to be put in a box or labeled in a specific genre. My goal is to make thought provoking music.”
How did you get started in music?

I use to always write raps with my friends when I was younger. Eventually I got together with my friend and my cousin and made a group called Establishment Inc. but creatively it never left the ground. A few years passed and I kept writing so when I got put in a position to make music I jumped at it. I met Prestige from the Wreck Room because of my boy Front Page. So that gave me the opportunity to record professionally. Then I met Skywalker and E-Magic and they gave me original beats, they were producers with a bunch of beats they were trying to get off the ground so then I had the studio and the beats to really make this music thing happen.

What are some of the things that inspire your music?

Things that inspire my music are just everyday life. As far as personal things I talk about my friends and family. I talk about things that people don’t want to talk about.  My goal is to make thought provoking music. If I can say something totally incorrect and you go look it up investigate or study the truth in it then the journey can make you that richer as a person and if I can do that I feel like I’ve made a change on some level. On the other hand I am 25 and everything is not that serious so you will get the up beat club music out of me too.

Is there any particular genre of music that you prefer? Who are some of the greats that have inspired you as an artist?
I try not to stick myself in any box but my form of articulation of my music is through hip hop. As far as rap people who influence me musically are Nas, Jay-Z, Big Pun, Slick Rick, and Rakim. In soul, jazz and other music, people who inspire me are Sade, Miles Davis, Billy Holiday, Duke Ellington and Ella Fitzgerald. These people made timeless music that everyone can relate to in any generation of life.

When did you realize you first wanted to take your love of music to the next level and begin recording music, making videos and promoting yourself as a professional?
Well, to do those types of things was always the goal. I've always been interested in making music. It is sort of an escape or therapy at times. I love creating and recording new music. To make videos though is something special to me. I have a vision of what I want to do musically. Even from creating songs to recording, I'm thinking about the performance or what I want the video to look like. It’s surreal to see your words and vision come to life. I connected with Sed Gary from Dream Streetz Films because I liked his work and we went over ideas and a treatment for the video for "When Disaster Strikes". I knew when I first thought of making a video that I wanted to make it for that song because there's a message in it and creatively we could go a few ways with it. With that in mind, I asked Valerie Drachova to be a part of it because I loved her work she'd done with modeling and photography. I was so inspired by the level of theatricality in her work that I thought it would be a great fit for the video. So collectively, we all proposed ideas and plots to what you see when you watch the video.

Tell us about your new project?
My next project that I am working on is entitled "I Hate Rappers The E.P.". It is going to set up the complete project, "I Hate Rappers" which will drop in January. This project is about drawing the line between "rappers" and "artists". The feel the industry right now is geared to manufacturing these disposable artists all in effort to make money. I feel when that happens all the creativity goes out the window because of greed and in turn you get rappers who are only in the game to make money and get that one hit and you never hear anything from them after that. There are artists out here that live breathe, shed blood and die for hip hop. It’s crazy to see some of the music that is "winning" right now. This just goes back to my initial goal in music which is to be timeless. To make music that will last forever and even after you’re gone. That’s the goal of a true artist. In "When Disaster Strikes" I said, "Some may hate this next line, others won't, true artists last, rappers don't...” That’s the same feeling of "I Hate Rappers". So this project is for my true artists out there who are grinding every day and take value in their craft and music.

How did it feel to release your video with all of those people there to see you?

To be honest it was unreal. To really see when all your hard work comes to life and to see the final result was surreal. I keep playing it back in my mind. I had to stop and look around and think, ‘Is this really me?’ I felt like I was fighting off tears. It was crazy! I was so thankful for all the friends and family that came out to show support. I really appreciated all the positive feedback from everyone. I definitely want to thank you Shireal and Kerson and everyone at Cloud 9 that helped put the event together. Word!

Was it easy making the video come together?

It had its challenges. The entire video was shot outside. So weather was an issue. There were scheduling concerns just because we all respectively had our own things going on so finding the middle ground where we could all get together was challenging at times. But creatively we all had the same goal which was to do something special, represent the city/state to the fullest and stand out from the rest.

What advice would you give other artists who are trying to do what you are doing?

Honestly, just remember why you're doing it. Remember why you started and don't stray away from that. Stay true to yourself. Follow your dreams until they become a reality. Just make good music. The spoils of the game will come with time. I would tell anyone, live against reality's terms. Word! That was hot right? Lol



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