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When "All Natural" labels are not

What's "All Natural" Really Mean? As It Turns Out The Term Is Just Marketing Hype.
What's "All Natural" Really Mean? As It Turns Out The Term Is Just Marketing Hype.
Creative Commons: Ben

I live in Vermont. I have cows and goats as neighbors. I buy chickens from the farm a mile down my road. I’m the editor of EatingWell Magazine, for pete’s sake, which champions wholesome, local food and healthy eating.

So you would think I’d know what terms like “all natural” mean. Especially when “All Natural” appears on a pint of Ben & Jerry’s ice cream, which is made exactly 10.3 miles away from my house.

Well, apparently I don’t. Nor do many people. Because somehow factory-made ingredients like “fake vanilla, alkalized cocoa, corn syrup, and partially hydrogenated soybean oil” have found their way into 48 of Ben & Jerry’s 53 “All Natural” flavors, according to the Center for Science in the Public Interest, a Washington, D.C.-based nutrition and health advocacy group.

Genetically Modified Organisms (GMOs) are commonly used in many ice creams but do not appear on the label due to a dangerous regulatory exemption by the Food and Drug Administration.

Click here read more of this report by Lisa Gosselin, editorial director of EatingWell.

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