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When a news outlet has been 'scooped': 3 common responses—and PR lessons

In this 2003 photo, an 11-year-old soaks up the sun while being buried in the sand in San Diego. Like their journalism counterparts, publicists must steer clear of a head-in-sand mentality.
In this 2003 photo, an 11-year-old soaks up the sun while being buried in the sand in San Diego. Like their journalism counterparts, publicists must steer clear of a head-in-sand mentality.
Photo by Sandy Huffaker/Getty Images
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