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What you need for a successful CM/CRM implementation - part 7

This is the seventh and last in a series of articles that focus on a successful Contact Management or CRM implementation.

What could be so hard about learning a new program? You learned how to use Microsoft Office and Internet Explorer – right? “We can train ourselves.” Well, we’ve found that over 80% of the companies that we’ve trained and consulted already had already purchased ACT! and were not using it correctly; or even abandoned using it altogether.

Other firms have shared that “they don’t know what they don’t know.” They haven’t had the time or the ability to search out ACT!’s capabilities and benefits. Proper training kicks efficient and effective usage into high gear. Learn it in the morning – begin using it that afternoon.

Funny thing about training. It allows you to actually be more of a self-learner. Once the basics are mastered, you’re more adept at using the Help system and trying things on your own.

We hope that these points will help you implement a successful Contact Management/CRM strategy and bring you a large return on your investment.




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