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What you need for a successful CM/CRM implementation - part 6

This is the sixth in a series of articles that focus on a successful Contact Management or CRM implementation.
Here is another example of retail product mistakes. The end user, rightly so, doesn’t realize that there are different versions of most Contact Management/CRM software programs. This is understandable. But the very people that will spend dozens of hours researching prices for a new car won’t spend 15 minutes researching which version of ACT! is correct for their business. There are:

  • Single user versions
  • Network versions
  • Web-based versions
  • Industry-specific versions

Contact a CRM professional to find out which version is the correct version for your firm and the price ranges for each.


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