Skip to main content
  1. Tech
  2. Games
  3. Consoles

What yearly franchise installments have taught Activision

See also

With yearly updates to the “Call of Duty” series, another “Skylanders” game on the way and a host of other titles, Activision games has continued to meet rigorous demand from its consumers.

With a myriad of other first-person shooters to combat eyes from “Call of Duty” and the new war between “Skylanders” and “Disney Infinity,” Activision CEO Eric Hirschberg told Examiner the daily demand makes for a continual learning process.

“If there was one thing I would say we’ve learned is that people really do invest deeply in the worlds and the characters they love,” Hirschberg told Examiner in an exclusive interview. “Across all forms of entertainment right now, I think that’s why you see so many franchises. It doesn’t matter which medium you look at right now, whether it’s publishing books or movies, there are these long-standing characters and franchises that stand the test of time.”

With the growing popularity of “Skylanders” and the continued and consistent popularity of “Call of Duty,” Hirschberg said the growth process has to be a never-ending one, otherwise the market will look somewhere else.

“As long as you keep the worlds constantly evolving, interesting, vast and worth returning to, people have a healthy appetite for that kind of relationship with entertainment,“ Hirschberg added.

What do you think of Activision and their games? Are you excited about the future of the game company? Sound off in the comments section below.


Don't Miss

  • Unity
    'Assassin's Creed Unity' preview: Ubisoft comes home to its urban origins
    Games Preview
  • TV remote
    The new Peel app may make you decide to ditch your TV remote forever
    Tech Buzz
  • Destiny
    The 'Destiny' beta: 7 things we absolutely love about Bungie's new franchise
    Games Feature
  • iPhone
    Apple has posted huge profits ahead of the iPhone 6 release
    5 Photos
  • Far Cry
    'Far Cry 4' exclusive: Animals, avalanches, oxygen, side content and much more
    Games Interview
  • Charge phone
    Fact or fiction: Does putting your phone in airplane mode make it charge faster?

Related Videos:

  • Wooden Sen'Sey
    <div class="video-info" data-id="518264588" data-param-name="playList" data-provider="5min" data-url=""></div>
  • ‘Siesta Fiesta’ initial thoughts
    <div class="video-info" data-id="518320340" data-param-name="playList" data-provider="5min" data-url=""></div>
  • EA reveals highest ranked QBs in ‘Madden 15’
    <div class="video-info" data-id="518259292" data-param-name="playList" data-provider="5min" data-url=""></div>