Kim Kardashian, Kendall Jenner and Kylie Jenner are getting some seriously negative attention surrounding their actions at the MTV 2014 Video Music Awards (VMAs) on Sunday night. Dressed to impress and taking the stage as they were part of the show, they also took the moment of silence for Michael Brown to check their phones and text while being watched around the world. According to FOX News on Monday, the cameras caught the stars checking their phones and ignoring the request of Common (who was on stage) who asked for a moment of silence as a tribute for the young man who was killed in Ferguson, Missouri.
After the moment was seen on television, social media blew up on Sunday night. Some viewers suggesting that the Kardashians were disrespectful. Other fans defending the Kardashian’s right to look at their phones or not participate. However, the one fact that everyone can’t get around is that the reality stars had to know that the cameras were pointing at their direction. Seen previously in the evening, the audience shots of the three were common place so they could have checked their phones during a commercial break.
Offering up a moment for the Ferguson situation was an important part of the VMAs. Highlighted prior to the show, MTV wanted to engage their audience in dialog about the situation and give people a reason to have a voice. The demographics of the network’s viewers were perfect to ask young people to have an open and honest discussion about America’s social concerns and what is seen in Missouri. Getting actively involved in every neighborhood, no matter your personal opinion was part of the goal.
What the Kardashian sisters did during the moment really offered a visual perspective on how some people feel regarding social issues. Many people are actively involved in their community. And others find that participation is more of a take it or leave it approach. It's too bad that the Kardashian sisters were not more respectful. They could apologize for bad timing, but their actions speak louder than words.