Infographics are a very popular form of content right now because they are visually-appealing, comprehensible and easily shared. Companies are capitalizing on the popularity of infographics for branding, content marketing and online traffic. Creating an infographic may seem like a fun, simple task however, there are many ways to go wrong when designing an effective infographic.
Here are a few common mistakes to avoid...
A major mistake made in a lot of infographics is the overload of textual data and information. Infographics are great for sharing information because the brain processes visual data 60,000 times faster than text but when the text over powers the visuals in the Infographic, the purpose is defeated (Sources: 3M Corporation and Zabisco.)
Lack of Narrative
Another issue is the lack of narrative. Infographics are visual stories that are supposed to be easily digestible and interesting. We often see Infographics that simple plug in stats without outlining a story or showing meaning behind the data.
Many infographics take data or information from another source. It's not only unethical, but illegal to present information as your own in print when it belongs to someone else. Since space can be an issue in infographics, one solution is to put the sources in small text in the corner of a graphic. Another way to cite your sources in an infographic is to place parentheses with the publication name and date next to the information or data.
No Social Media Integration
Infographics are meant to be shared! If it isn't extremely easy for the viewer to pin, tweet or post the infographic, it won't be shared. Make sure that social media share icons are connected to the infographic across all platforms.
In regard to content marketing strategy, content should be liquid in form. For example, a blog post may turn into a press release which turns into a news article when then becomes an infographic. The best infographics start in a rhetorical or narrative structure such as a blog post or a press release.
To avoid overloading the infographic with information and text, it’s helpful to understand the full story and all the details before you use the infographic to summarize and highlight the important points.
Infographics work for visual learners so it may be a good idea to promote the infographic on different media than you would a press release even if the information is essentially the same.
Infographics are an effective online marketing tool that shares a lot of data quickly and efficiently if created properly. Make sure your infographics don't succumb to the common mistakes above and you will have an compelling marketing tool with infinite potential.