Have you seen the new look at www.coca-colacompany.com? If you haven't figured out yet, the new way of advertising and reaching your client is telling a story, and doing it well. You may have heard content is king, but what kind of content is king? It's not just about the words, but also, the emotion.
As you can see on the Coca-Cola company website, they have added the word 'Journey' next to Coca-Cola. Also, do you notice the "news" like theme that the Coca-Cola company website has to it? You may have noticed other companies changing the look of their website and also resembling the layout of the New York Times, or the Huffington Post. Why? Because they tell stories and that keeps people around.
You want people to come to your website for numerous reasons. One of the main outcomes you want for your visitors is engagement. You want this unique person (not visitor number 97, 987) to engage, share, and invest time into your content. This content should include video, copy, blogging, headlines, captivating photographs, and ways to engage and share on your social media sites on your website directly or by one click.
Coca-Cola is sharing content that is usable, fun, and emotional. For example they have a food section that features recipes and how-to videos on foods and baked goods using Coca-Cola and other Coke products in the recipe. Have you ever heard of cake made from Coke? Well, here are 6 different kinds of Coca-Cola cakes!
Make sure to check out the “Just Poured” section on the Coca-Cola Company website. Some of the pages include food, culture, featured, business, sports, jobs, etc. Again, another similarity to a news like format. One of the headlining photographs is Warren Buffett endorsing his Coca-Cola stock at the annual Shareowners meeting. The headline reads, “I like to bet on sure things,” referring to his stock with Coca-Cola.
The news-like format and style of website does not work for every business, blog, or organization. Websites are moving into a new direction in general and it’s your responsibility as a business owner to follow the trends in your industry. Remember to never lose sight of what your audience demands from your website.
To read more about Marketing and PR for your business please subscribe to my articles next to the Google+ logo where it says, subscribe just to the left of the article.
Fan MEGA Marketing & Event Solutions on Facebook.