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What shade of green is your business?

According to Danny Seo, there are various shades of green. Which one is your business?
Photo by Stephen Lovekin

Okay, so you consider yourself environmentally responsible and have made efforts to ensure that your company is similarly eco-friendly. But just how green is your green business?

Eco-expert Danny Seo and the Ford Motor Company have come up with their own Spectrum of Green that you can use to gauge your carbon footprint:

Light Green: Take a look around your worksite. Is it awash in a sea of recyclable plastic items that eventually end up in the trash and ultimately in landfills? If so, you’re merely light green and need to add recycling bins to your break room and/or office space.

How about company vehicles? Are they properly maintained and equipped for fuel efficiency and less carbon emissions? With Ford’s SmartGauge with EcoGuide, drivers receive real-time information that helps them drive more efficiently. It even coaches drivers by displaying clusters of green leaves that grow based on their driving style.

And what about the interior paint used to decorate your office? If you’re planning to freshen things up, choose a paint with zero VOC (Volatile Organic Compounds). That will eliminate any post-paint-job fumes potentially harmful to you, your employees and the environment.

Medium Green: You know those coffee grounds and foods you’re shoving into the garbage disposal assuming they aren’t going to a landfill? Well, guess what – that ends up as sludge harvested by wastewater treatment plants and disposed of in you-know-where in non-biodegradable storage bags. Instead, redirect your garbage disposal waste stream into a sinkside composting container and then empty that into a worksite yard waste bin or your own personal compost pile.

Now, if your office refrigerator has reached the 10-year-old mark, then it’s time to replace it with a new Energy Star-rated model. That’s because by the time a fridge hits old age, it uses twice as much electricity as it did on the day you first plugged it in. And yes, refrigerators are recyclable.

Act accordingly and you’ll qualify as medium green.

Dark Green: A truly green business has by now replaced antiquated incandescent bulbs with long-lasting LED bulbs, which use up to 80% less electricity. They may cost more, but they can last up to 20 years thereby more than paying for themselves in energy savings.

For more intriguing, energy- and cost-saving green business tips courtesy of Danny Seo and the Ford Motor Company, click here.

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