Joe’s Crab Shack, with nearly 140 shacks around the country, reveals a whole new way to serve up its legendary crab on Jan. 28, along with a new menu brimming with 100% Shore favorites.
Featured on the new menu is the Dippin’ Crab Bucket, a dish that offers guests a chance to savor Joe’s fresh crab 15 different ways. Guests first choose one of Joe’s fresh-from-the-shore crab varieties, including king, queen, snow, Dungeness and Antarctic. Each is cooked to order, just like at the shore. The next big choice is one of the new Dippin’ sauces, including a richGarlicky Butter sauce, a ginger, plum and sriracha Tiki sauce, and the buttery mushroom Back Bay sauce. Every Dippin’ Crab Bucket also includes fresh corn, potatoes and a piping hot buttermilk biscuit for a little Southern flair.
“Crab is our middle name, and our guests expect a wide variety, all served up fresh and just like they do it at the shore,” said Joe’s Crab Shack Vice President of Marketing Janet Gieselman. “This season’s new twist on our popular Crab Buckets is an invitation to our guests to strap on a bib, crack a crab and dip into the 15 different flavor combinations.”
Joe’s also is rolling out its new Shack Calamari topped with Joe’s famous tangy Shack Sauce; the Southern Sampler featuring shrimp toast, crab fritters and fried pickles served with remoulade and ranch dressing; and Mahi Kabobbers – three skewers of mahi-mahi, bacon-wrapped shrimp, red peppers and red onions served with potatoes and corn hash.
Even the bar menu gets an update, with refreshing new Mason jar drinks, including the Patio Punch featuring Malibu Rum and DeKuyper Peachtree Schnapps, the Honey Peach Smashfeaturing Jack Daniel’s Tennessee Honey whiskey, and Remy Red Sangria featuring Remy Martin VS, Bacardi Rum and cabernet sauvignon.
What’s YOUR Dippin’ Style?
By ordering just up one dish – the new Dippin’ Crab Bucket – guests can choose one of five fresh-from- the-shore crab varieties, including king, queen, snow, Dungeness or Antarctic, and one of three Dippin’ sauces, including Garlicky Butter, Tiki and Back Bay sauces. Every Dippin’ Crab Bucket also includes fresh corn, potatoes and a piping hot buttermilk biscuit for a little Southern flair.
The only question now is – how do you choose? To help, Joe’s created the little quiz below. Don’t worry – every answer is a RIGHT answer.
My favorite place to visit is:
- a. Any island, anywhere. The beach is for me!
- b. Cape Cod, Nantucket or the Hamptons – I love the northern Atlantic!
- c. The southern shores of Alabama and Louisiana bring on the Gulf!
My favorite beachside activity is:
- a. Kite surfing in the ocean waters
- b. Yachting, with drink in hand
- c. Crawfish trapping in the early morning hours
When I head to happy hour after work, I order a:
- a. Mai tai or daiquiri – take me to the islands
- b. Cold, handcrafted brew – I like it simple
- c. Sweet tea – the house wine of the south
On the weekends, I:
- a. Work an extra job to pay for my next trip to Maui!
- b. Head to the corner pub to watch the game!
- c. Practice with the Krewe – Mardi Gras never ends!
Mostly A’s: Order up Joe’s Dippin’ Crab bucket with Tiki Sauce. Need a little more? Start with Joe’s Great Balls of Fire for an app, and some of our Patio Punch, served up in a Mason jar. You won’t need to go to the islands with this combination.
Mostly B’s: You’re a Yankee, and they created Joe’s Back Bay Dippin’ Sauce just for you. Start out with New England Clam Chowder and a cold beer for the perfect northern shore combination.
Mostly C’s: You love the southern shores – just like Joe’s! The Garlicky Butter Dippin’ Sauce will be your style, along with Joe’s Classic Sampler and Southern Spiked Tea. No matter where you are, this combination is 100% Shore!