You have one. Probably more than one. Unless you're one of those nutrition freaks, who's juicing the kale you picked up at the farmer's market while reading Prevention magazine, you've got a bait item. The bait item is what draws you out of the house, gets you off the couch, and into the door, or at the drive-thru window, of the fast food restaurant. You simply had to get a spicy popcorn chicken, or had that craving for a frozen chocolate malt. And while you're there: 'Oh yeah, well I might as well get some tater tots, because, you know, I'm here, and I can.'
Fast food knows that's how we think and how we operate, which is one of the reasons why they so often promote special seasonal items or advertise individual products. Once that Big Mac lover walks in the McDonald's, chances are he'll have to at least grab a beverage to wash it down. The McRib is a perfect example of this, or better yet, Sonic's happy hour. One dollar drinks? How can they possibly make money off of this? Well, ask yourself, how many people are making the trip out to Sonic, eying down the myriad of mouth-watering burgers, and still possessing the self-control to just order one or two drinks?
Feeling left out that you don't have a bait item? It's okay, there's still time, and plenty to pick from. If you want to avoid the above lure, and ensure one and done food shopping, pick an item with portability potential.
What are the Top 7 things fast food should give up?