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What makes the Motorola Droid Pro a business smartphone?

Droid Pro
Droid ProMotorola.com

Verizon does it again with Motorola Droid Pro – The World Droid edition for professionals. These guys are on a roll. Now if they could get rid of Bing they would be on the right path. But I digress. Motorola has introduced a new phone the Droid Pro for business professionals. But what does this mean? How is it different than any other Droid phone?

Why?
Preceding the CTIA Enterprise and Applications Conference they announced the Droid Pro. Now you have to understand the significance of that. The show is all about mobile and wireless technology and applications that can be used in business. Motorola is fixated therefore on Blackberry’s business and is trying to steal marketshare. Android currently accounts for 32% of all smartphones. That surpasses iPhone and the Droid was the one that sparked the revolution.

What makes it a business smartphone?
There are 3 key features that have companies and IT guys going to RIM’s Blackberry. Those are:

  1. Push email
  2. Security data encryption
  3. And duration of battery power while receiving email

Motorola states in its press release (found here) that the phone will have Push email and Security Data Encryption. The specific features are and were found on Motorola’s website:

EMAIL

  • Mobile Wipe
  • Subfolder Sync (Sent, Trash),
  • Sync other email folders in addition to the inbox
  • Smart Forwarding of Attachments - Attachments stored on the server can be forwarded without first downloading it to the phone.
  • Exchange Auto-Discovery - This automated feature enables easy set-up of an Exchange account.
  • Spell Check - Checks user's spelling, alerts them to mistakes, and makes spelling correction recommendations.
  • Rich Text Composition - Enable formatting font size, color, bolding, italics, and underlining.
  • Increase Font Size - Change the font size being used.
  • GAL Lookup in Email - Target recipients are searched in both local contacts and the enterprise's Global Access List (GAL).
  • Basic Sorts / Filters (Date, Read, etc.) - Provides users ways to manage a list of emails, sorting and filtering in order to efficiently read, respond to, and manage emails.
  • Multi-Select to Delete, Move, Tag, Email - Provides users ways to manage a list of emails, sorting and filtering in order to efficiently read, respond to, and manage emails.
  • Push Delivery of Exchange Email - Get your email as soon as it is delivered to the server.
  • Exchange 2003 / 2007 Inbox Sync - Sync emails from the inbox folder with the emails on the phone.


CONNECTIVITY – What makes it a World phone

  • The phone has several bands and modes: CDMA 800/1900 EVDO-Rev.A, Dual-band Rx Diversity, GSM 850/900/1800/1900, WCDMA 850/1900/2100, HSDPA 10.2 Mbps, HSUPA 5.76 Mbps (Category 9), EDGE Class 12, GPRS Class 12


SECURITY

  • EAS PIN Lock - Provide a simple screen lock feature that uses a 4-digit code.
  • Simple Password - Simple passwords by definition are short in length and does not use any special characters.
  • Password Complexity - Complex passwords are longer than 7 characters and utilize case, numerics, and special characters.
  • Password Expiration - Force users to create a new password on a pre-described schedule (generally every 60 or 90 days).
  • Password History - Maintaining password history prevents users from using the same password when forced to change it by the password expiration feature.
  • Password Recovery - Allows IT managers the ability to help users recover a forgotten password.
  • Maximum Failed Password Tries - Automatic Device Wipe - Security feature that after some pre-determined number of incorrect password attempts determines that there is a false attempt to gain access and subsequently erases the phone's data.
  • Device Inactivity Timeout - The timeout feature presents a pre-determined screen / phone lock after a specific non-use period of time. Automatic securing an idle device.
  • Remote Wipe of Device - Perform a factory reset remotely, wiping out all the phone's data and returning it to an out-of-box state
  • Remote Wipe of SD Card - Delete the files that are on the SD card returning it to the out--of-box file folder structure. Very similar to remote device wipe.
  • IPSec Multiheaded VPN - A virtual private network (VPN) client that can create a secure "tunnel" to various commercially available VPN corporate networks (i.e. Cisco).
  • Device Management: Trust Digital - Device management software provides IT the features it needs to manage devices remotely.
  • Device Management: Sybase Afaria - Device management software provides IT the features it needs to manage devices remotely.


Calendar

  • Propose New Meeting Times - Respond to a meeting request with a newly proposed time directly from the phone while in the calendar application.
  • Forward Meeting - Forward a meeting request to un-invited attendees directly from the device.
  • Accept / View Calendar Events on Device - Forward a meeting request to un-invited attendees directly from the device.
  • Create Calendar Event - Create a meeting, invite attendees, and look them up in the Global Access List.
  • Free / Busy Lookup for Participants - Check the availability of the invited attendees.


CONTACTS

  • GAL Lookup in Contacts - Directly look up collegue's contact information not in your local contacts from the Global Access List (GAL) without leaving the contacts app.
  • Ability to Select Items to be Synchronized - i.e. Calendar, Contacts, Email Selectively sync those data elements that are important to the user to be sync'd.

These are the things that make it a World Business Phone. To top it all off, Motorola is hoping that companies will create their own proprietary apps for these phones and subsequently they have opened up their app development software.

Here are the normal specs provided by the Verizon press release:

  • Support for both Exchange e-mail and Gmail™ for business
  • Corporate directory look-up, unified calendar for Enterprise and sync with Google Calendar™
  • PC-like browsing with Adobe® Flash® Player 10.1 on a full, multi-touch, 3.1-inch brilliant display built on Android 2.2
  • View, edit and share documents, including Microsoft Excel® spreadsheets, PowerPoint® presentations and Word® documents
  • Built-in security features, including AuthenTec IPSec multi-headed VPN integration, remote wipe of device and SD card, and complex password support. Device and SD card encryption will be available in early 2011
  • 3G Mobile HotSpot capabilities – Allows customers to connect up to five other Wi-Fi®-enabled devices and laptops
  • Live widgets that stream e-mail messages to the home screen; customers can filter the widgets to separate work and home e-mail
  • 5-megapixel camera with auto focus and dual LED flash as well as DVD-quality video
  • 3G diversity antennae provides customers with enhanced data speeds and range
  • Wi-Fi®-enabled DLNA® connectivity
  • Android Market™ – Provides customers with access to more than 80,000 applications

My Verizon and Backup Assistant(SM) support – Allows customers to manage their wireless accounts or their contacts from their phones

But here is the key question? Will the battery last and rival Blackberry’s? We will have to wait and see.

Comments

  • Anonymous 3 years ago

    Wow! I want one.

  • Anonymous 3 years ago

    I've carried a corporate blackberry for years and I can't begin to imagine the impact a device like this would have on the market for users like myself. I want one too!

  • Samuel 3 years ago

    This can definitely put a dent in Blackberry's marketshare. Doesn't seem like they are rolling anything out that will be as competitive either.