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What is with the book and letter from Jeff Bezos?

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Jeff Bezos and Amazon are at it again. For a second week in a row the founder and CEO of the Seattle -based e-commerce giant has set out to build the mystery surround Tuesday's media event. This time it is in the form of a children's book and letter that he sent out to all the media that are covering the event.

The letter reads as follows: “We’re excited that you’ll be joining us next week in Seattle. Enclosed is my favorite childhood book — Mr. Pine’s Purple House. I think you’ll agree that the world is a better place when things are a little bit different. See you soon.”

The book that he is send with that letter is Mr. Pine's Purple House by Leonard Kessler. The book tell the story of Mr. Pine who decides to make his house different for the rest of the house on the block by painted it purple. The message of the book is to say that whatever the device is that Amazon is building won't be like anything else on the market.

Last week they started this mysterious build up to their media event by release a video that showed customers look at an unseen device and raving about it. Most of the speculation on what the device might be is the rumored Kindle smartphone that has been talked about, on the Internet rumor mill, for the last two and a half years. According to some leaks about the rumored smartphone it will have four cameras on the front to give it a three-dimensional effect that will surely set their phone of from all of the competition.

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