Gone are the days when everything had to be written with a pen on a paper. Gone also are the days when memories, emotions, thoughts, attitudes, expertise were meant to be kept to yourself. It is the era of speaking out, letting your views be known and your thoughts turned into action. The internet is indeed a tool that has fulfilled man’s desire to know and be known.
Blogging is one such phenomenon, which has taken this world by storm. Whether the purpose is business or personal, blogs have created a niche for themselves. Although, blogs are defined as ‘personal journals’ published on the World Wide Web in chronological order, in truth, they have achieved a much higher status. Blogging is no longer just a personal expression platform, as it often provides commentary on a specific topic and also works as an online brand advertising media.
Blogging has stormed the world with its effectiveness and use as popular media. The origin of blogging is very recent dating back to the year 1997. However, within this short period, it has gained massive popularity.
The best thing about a blog is that it has the ability to merge images, text, videos and links to other blogs, web pages. This has differentiated blogs over any other source of information. Usually blogs use a combination of all these in order to maximize effectiveness.
Blogs can be of different types targeting a specific set of a market. Personal blogs are the most commonly found type of blog as there are many bloggers running their individual blogs on various subjects such as health, beauty, media, education, tourism, etc. Personal blogs are seldom large money makers because people just don’t know how to kick-start a blog. Nevertheless, making full use of it, grabbing more people, and also keeping interest intact is a very difficult job for a person.
Corporate blogs are another form of blogs where internal blogs are used for internal stakeholders whereas external blogs are used for external marketing and public relations. Blogging can also be distinguished by genre such as political blogs, gardening blogs, health blogs, travel blogs, etc. Media is also one of the key determinants of a blog type. Blogging can be based on videos, links, photos, etc depending on the audience as well as the subject.
Blogging is one of the most amazing uses of internet. Bloggers from around the world are striving for a cause for making their thoughts known. Blogging has become more than a form of personal expression. In fact, blogging has become more professional. People can earn money through their personal blogs in the forms of advertising, etc.
On the other hand, commercial activities are also undertaken over these blogs. So commercial or non-commercial, the worth of blogs is indeed established in the minds of the consumer.