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What is Google Up To Now?

Google Photos
Google Photos
iStockPhoto

by Yolanda M. Johnson-Bryant DTM. Like many Google lovers, I'll step up and say that I'm Google's biggest fan. However, recent announcements have me wondering, "What is Google up to now?"

Flash back to about three years ago when Google launched Google+, or Google Plus. Many, including myself, were sure that Google Plus would leave Facebook, and its counterparts, in the social media dust storm. Unfortunately, with its current 300 million plus users, as of (as of October 2013), the social network is struggling to catch Facebook's 1.23 billion users. Even with the large gap, many of us are not giving up on Google. Personally, I like the fact that I have just one login for all the Google apps I use across its user platform.

For about six months now, whenever I take a photo on my Android platform, Google automatically backs up my photos to its servers. This comes in handy, considering before Google offered the service, my cell phone was hacked and I lost a ton of photos that were stored on my phone--memories I will never be able to get back.

And now, just when I thought I had a resolution to backing up my photos, Bloomberg and other sources have announced that Google+ Plus will be making its photo back up service a standalone appplication. What does this mean? Well, I'm not quite sure. It seems that Google users won't need a Plus account to save and share photos. Instead, photos will be its own separate Google apps. One has to wonder how this will affect Google+ business profiles.

Bloomberg reports that the social media giant's reasoning for the separation is to compete with other social media platforms like Facebook, Foursquare, Flickr and Instagram to attract new users.

Photos has been one of the biggest selling points of the Google+ platform. It would seem that, if it ain't broke, don't fix it. As usual, I'm sure the fine people at Google know something we don't. So far, I have not been able to find anything concrete from the Google camp, so we can only wait, watch and see what happens. Regardless, I am still convinced that Google is one of the best brands of its kind.