Google glass is often looked at as an internet marketing service. This is a device that can be worn in the manner like optical glasses are. It is however a computer with voice activation that makes it possible for its users to carry out a number of things. The services it is able to provide are among others the answering of questions asked by the users, providing direction in case need be and also aiding in the areas where language translation is required. This technology is a breakthrough in the social media advancement since things are becoming easier. Instructions are now given by voice and you don’t necessarily need to type or key in to get assistance.
One would argue that the features exhibited by the Google glass are not that different from smart phones. If it is taking photos and videos or even drawing navigation maps, this are all things that are available and more easily on the smart phones. However, where the glass beats the phones is when it comes to the convenience that comes with its use. One major experience that is close to none is the fact that you take part in the actual occurrence of the events occurring in the area of instruction. For example when you command it to take a video in a conference you are attending. Since it is the actual event it is recording you don’t have to be disoriented by shifting your concentration. This is something the social media can now boost of achieving since it now becomes easier for the users.
Google glass helps improve accessibility. This is because it makes it possible for individuals to interact online in real time. You can share with your close buddies and relatives photos and videos that are not back dated. It is very possible to take a picture within seconds while chatting with other people via the internet and send it to them. This is where the marketing agencies for businesses may come in and exploit the benefits that result from it. Because of the nature of the devices up to datedness, they can be in a position to post fresh content about their brand every time something positive is added. This way they are able to inform their customers of the benefits of their product.
The augmented reality feature that comes with the glass is a base that marketers have positively assimilated as one of theirs. They use it to create applications that will come live to customers showcasing how their products work in the real world. They try to bring the usefulness of their brands closer to the user’s eyes. There is a greater possibility that the adoption of the google glass publicly will go a long way in improving the public relations in businesses and companies. Experts in this sector will be enabled to closely interact with the social media in a bid to assimilate their contributions to the glass services. This technology is definitely one that will bring people closer in the organization, a factor that is very critical. This is because employee cohesion is a major step towards the success of a business for they will all be working towards attainment of similar goals.
Considering the steady rise of Google glass in the social media, it is bound to be a major contributor in the coming markets. Competition from other social media sites have not yet crashed and pushed out of phase and this means that it exhibits potential of doing much better and encouraging users to adopt it for it is even more convenient. Businesses can make use of it to join chat centers that will give them a one on one interaction with their clients. They can hold discussions with them in a conference like manner since this glass has some realism with it. They will thus get true opinions since the customers will obviously communicate their genuine views since they don’t have to craft messages that will act in the business favor. This therefore reduces bias with the reviews that a company receives and will act upon the suggestions that will bring positive change to the business as the target customer would want. This is a major step in the social media industry.
The other benefit that comes with Google glass is the improved video presentations. It is now very simple to tell your story comprehensively using the glass. It is an improvement of what is commonly available in the social media sites since time is limitless and you can actually show case things as they are. If accepted majorly by many users then it brings a new era of video conferencing, a technology that will benefit businesses.
Google glass brings positive changes to media marketing.