What is Facebook Home and the ways you can use it for your business

Facebook has launched the new and exciting Home and lock screens App to work with your Android devices. Facebook Home is a collection of Apps which will completely replace your old home and lock screens. It is designed to put Facebook on the screen of your Android device every time you switch your phone on. From the moment you download Facebook Home, almost everything you do on your device will be through the Facebook Home App.

Facebook Home users will get notifications from friends, plus images, updates, and links. It will put up all your Facebook information instantly without you having to request it. Everything will be there on your screen for you to see, examine and take immediate action if need be.

You’ll be able download Facebook Home from Google Play. It does require permission to install, since it makes drastic changes to the existing look of your phone. Please take time to understand how Facebook Home works and functions because once downloaded your smart phone experience will change for better or worse. You can download Facebook Home from Google Play Store for certain devices, which includes: HTC One X, HTC One X+, Samsung Galaxy S III and Samsung Galaxy Note II. The download will be available on April the 12th.

Depending on how you look at it, Facebook Home offers a convenient way to put Social Media on your Android phone in a big way. Facebook Home will not support advertisements in its early stages. However, Facebook are expecting advertising revenue to be a big feature with Facebook Home once the App has become established. As soon as you turn on your phone you see a flow of posts from News Feeds. There will also be the Home Page posts and photos from friends. Upfront notifications and instant access to your essentials, this mean you’ll never miss a moment and can keep on top of what is going on.

How can you use FaceBook to improve your business? Facebook is a Social Media platform and you need to ask yourself what you want it to do for you and your business. Are you looking to increase your fans, business sales, demonstrate, or promote your products or services? You’ll need to set specific goals and put aside time on a regular basis, and Facebook Home will help you keep on top. Facebook Home allows you to keep on top of your Facebook dealings without needing your laptop or office. You’ll be able to instantly respond to potential customer requests for information. Facebook's aim with the new Home App is to make social connections the primary part of your phone, not apps. The cover screen will eventually show advertisements but not on the first launch.

Basically Facebook Home will allow you to use all the Facebook features while on the move and away from the office. You’ll be able to add to and change your business Facebook page or group. You’ll be able to respond to customers in an instant. The app will also allow you to make changes to your business page whilst away from the office. For example, if there is an emergency and you’re out of stock you can make those changes while away from your main computer, instead of having to wait until you’re next in the office.

Facebook Home will be integrated to other Apps on your phone and you’ll still have a full suite of business Apps at your disposal. You’ll be able to jump in and out of conversations while doing other things with the phone. It is your office in your pocket.

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, Detroit Online Marketing Examiner

Experienced marketing professional with over ten years of operational management as well local and national corporate marketing has developed and executes traditional, digital, and social media strategies and media plans. Expert knowledge in business organic data management, display, search, SMS...

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