What exactly is “a” lip bar, you may ask? It is not “a” lip bar. It is “The” Lip Bar, an indie cosmetics brand that infuses the concept of bars with lipsticks. The company was founded by Melissa Butler who states that “lip color is my [her] passion.”
The Lip Bar website is slow to load, but it is worth a little patience. The lipsticks are arranged by collection and listed on the site in the format of a bar cocktail menu. Their Virgin Cocktails consist of neutral or skin tone type lipstick shads for a nude look. The photography and makeup artistry appear professional but photoshopped.
Here is Melissa’s biography directly from the site.
A little girl with BIG dreams, it’s who I’ve always been. Independence motivates me and beauty drives me. As a Detroit native, I’ve seen the toughest of times but I’ve always found the beauty in the bleakest of environments. I’m a dreamer, a believer, and most of all a product junkie! I’m obsessed with all forms of cosmetics but lip color is my passion. Considered by my friends as a health freak, I’m very conscious of the things I put inside and use on my body. So naturally, when I decided to start my own cosmetic line I took a more well, natural approach. To be as natural as possible without compromising the boldness of the lip hues, was my focus and empowering women through my lipstick is my goal.
At some point, we allowed the world to determine our self worth based on subjective traits. Media has forced us to believe that we aren’t beautiful unless we look like the women on the TV, which is often photo-shopped any. That being said, I bring you the Lip Bar to disrupt the idea that beauty is a certain skin tone, hair length or body type. Beauty is being bold, confident, and comfortable in your own skin. Beauty is you!
Now lets have a Toast to Life, a Toast to Love and A TOAST TO BEAUTY!
The history of The Lip Bar directly from their website is below.
Let’s face it, for years women, especially women of color, feared a bold, vibrant lip color. You stood back and watched from the sidelines, because “that color looks great on her, but I would never wear that” or “that color would not look good on me!” Well in 2011, a Detroit native decided to put all those pitiful fears of lip color to rest; to build a company that would forever change the way you looked at lip color. A company that would introduce women of all shades to experience a lip color that was not only bold in its shade, but also healthy in its intake.
Thus she created the Lip Bar. Melissa Butler, the Lip Bar founder and visionary, set out on a mission to impact the cosmetic industry with products that are unsurpassed in craftsmanship, quality and color. Handcrafted with a unique blend of natural ingredients such as vitamin E, shea butter and avocado oil. The Lip Bar lipsticks are designed to moisturize, soften and amplify lips all while all while setting you apart with intoxicatingly bold, kick-ass colors.
The youthful, fun and sexy concept of a cosmetic bar comes from the desire to synergize alluring bold lip colors with every twenty-something’s favorite social setting. The Lip Bar caters to your individuality. Through our highly pigmented lipsticks, we aim to encourage self -expression through beauty. Everyone isn’t the same—nor should they look it. So try something new, let the Lip Bar take you a place where women are bold and fierce and they like their lip color and their drinks, straight up—no chaser!
Items from their special collections appear to be bold on the website and in professional photos appearing on their site. However, stay tuned to see how bold these products truly are.