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What Is A #Hashtag And Why Do People Use It

Paul Lilly

Wikipedia defines the hashtag as: “A word or phrase preceded by a hash or pound sign (#) and is used to identify messages on a specific topic.”

Using the hashtag is a great way to connect with like-minded people on social networks like Twitter, Instagram, Google+, Facebook and Pinterest.

What is the purpose of the hashtag?

Easily connecting people that are interested in the same topic is the biggest purpose of the hashtag. Other examples would be grouping together posts so you can go back and see who else is apart of the conversation and join it once again, and or to connect event attendees which is popular at social media conferences.

Why should you care about hashtags?

As social media gets more and more prominent in marketing, the little intricacies like hashtags are a great tool to implement in your daily marketing duties. You can use hashtags for lead generation, networking, and for organizational practices.

Will you lose out on business opportunities if you don’t use hashtags?

Unequivocally yes. Think about it this way: If you don’t use hashtags the only people that will see your posts are the ones that chose to follow you. If you do implement hashtags in your posts, it will reach a broader audience who is also discussing the same topic.

What are examples of hashtags?

#TBT (Throw Back Thursday)
#FF (Follow Friday)
#SMMW (Social Media Marketing World)

Do you think that hashtags are important for marketing? Do you implement them on a daily basis?

For more information on social media marketing, head on over to Top Dog Social Media.

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