Google continually rolls out updates like Lady Gaga rolls out new guises. One major difference? The latter won't body slam your business if words aren't relevant or links are spammy. With Hummingbird a continual work in progress, many search marketers are feeling the heat. Matt Cutts warned us all; write good content, link with relevance in mind, and you'll feel no adverse algorithmic effects.
What do Google's aggressive updates like this mean for domain name marketers? Let's explore:
Penguin 2.1 update appears to have caused problems for many website owners, often adding to issues that were caused by the earlier Penguin updates. What’s interesting about these algorithm changes is that they have often led to seemingly small losses of positioning. Those who lost huge spots will probably 'ditch and switch' before the sun goes down. This means an upsurge in domain name demands from Buy Domains and other auction sites, and fresh .CATEGORY registrations from those selling them since, of course, our future is heading that way.
Will Make Search Marketing Sweet, but Sour
You will find many who realize that probably the most specific visitors are from internet search engine queries - yes, those being invariably updated by Google. However, does everybody understand how to get top positions without accumulating costs? Off-site optimization, relevant links using company sites and spreading a positive message is paramount to search engine optimization success. And, some seriously great marketing services make all of this affordable, too, plus they frequently guarantee their promises to get you organic results.
While keeping up with Google's updates can definitely throw expert marketers into panic attacks, know that hummingbirds, pandas and penguins are harmless animals that can be tamed with content relationship building, or CRB. Google generously rewards those who create fresh new content within their area of expertise, while others (generally black hat marketers) see it as unfairly punishing existing pages that may be more relevant than newer content that is created.
They Test Domain Reputability
Do you know that your domain name brand means a lot for the success of your business? If you want to keep running your business for years and years ahead, you need to understand how domains inflate, or deflate, your reputation while protecting your business from any reputation damage. One of the most important methods to protect your business from any reputation damage is by building a reputable domain name.
Google doesn't honestly care anymore what the domain name entails. That being said, if you sell wristwatches and your domain name has 'body piercings' in it, you will lose 100 common sense points. Building reputations off short, long, hyphenated or numerical domains is only as effective as the marketing tactics used.
In Closing: What's your take?
I know. You're pretty perturbed about having to contend with some washed up search engine; many people are still asking how can a site rank better in Google when the giant doesn't give much wiggle room for error. Fear not, young Jedi - help is coming soon, and it's name is Bing.
If you've been beat down, slapped around or deleted from Google altogether because of domain name issues, or simply want to know how an effectively marketed, and named, domain could elevate profitability, leave your comments below. Google isn't done updating, nor will they ever be - preparedness is key to surviving the 'cut'.