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What Facebook tells us about love

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With over 1.3 billion users, Facebook knows a lot about people's behavior and this includes our actions related to love. Last week, the Facebook data science team turned to historical data and pulled some behavioral patterns based on different aspects of love. After all, Facebook is where lovers go to interact when things are well and blossoming. And when relationships go awry, people go to Facebook to receive emotional support from their network of friends. The data doesn't lie and here are some interesting observations the data science team published.

  • In the United States, 86% of relationships are between two people of the same religion.
  • In 67% of relationships, the male is older than the female, compared to 20% where the female is older and 13% where the partners are the same age.
  • About half of all Facebook relationships that have survived three months are likely to survive to four years or longer.
  • When the relationship starts ("day 0"), Facebook posts begin to decrease. Facebook observed a peak of 1.67 posts per day 12 days before the relationship begins, and a lowest point of 1.53 posts per day 85 days into the relationship.
  • Facebook observed a steady regime around the baseline before the day the relationship status changes, followed by a discontinuity on that day with a +225% increase of the average volume of interactions which then gradually stabilize over the course of a week to levels higher to those observed pre-breakup.

For more specifics about the above data, visit Facebook.com/data

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