It was one of the biggest YouTube video sensations in 2013, reaching over 300 million views in four months and toping the charts on iTunes. Now, the popular song by Norwegian comedy group Ylvis, is at the top of the charts in a different kind of medium.
“What Does the Fox Say?” is now available as an all-new illustrated children’s book, and on Dec. 19, was featured on The New York Times’ Bestseller List for Children’s Books, and is currently ranked number one on Amazon’s Children’s Books in Literature & Fiction. The written incarnation of “What Does the Fox Say?” combines the lyrics of the popular song, with the abstract illustrations of Norwegian author and illustrator, Svein Nyhus, to tell the story of the many different sounds that the various creatures in the animal kingdom make, but also tells the story of the unique sounds that the fox makes.
In the four short months that the video has been online, Ylvis has already signed a worldwide performance contract with Warner Music, performed at this year’s iHeartRadio Festival, and appeared on national talk shows, including “Ellen” and “Late Night with Jimmy Fallon.” However, in a recent interview with “The Hollywood Reporter,” the duo, while happy that their song has gotten so much attention in the United States, are not too concerned about the longevity of their fame. "If you guys like what we do in the future, that's a good thing. If you don't, we'll return to our office in Norway and still be happy," said Ylvis member Bard. "Everything's a bonus. And we won't be disappointed if we're kicked out of the country."
While viral video fame is usually short lived, Ylvis has cemented their place in pop culture history for finally providing mankind with the answer to the question that has plagued scholars for centuries with "What Does the Fox Say?" The answer of course, is "Fraka-kaka-kaka-kaka-kow!"