If you really want to be successful, you must learn how to see the world through the eyes of your customers!
Understanding what your customers are really looking for is becoming a more difficult task day by day. With increasing demands and high expectations, it isn’t easy to figure out if you are doing the right thing to impress your customers. Unfortunately, this is true for many entrepreneurs these days. If you are one of them, check the list below and find out why it is getting difficult for entrepreneurs to understand their customers.
Customers these days are less loyal to brands. They are more of opportunists and look for better opportunities every time to gain a little extra. This is especially true for industries that suffered loss of reputation during the financial crisis – including media, airlines, pharmaceuticals, and baking. However, even if you don’t belong to any of these industries, the competition in each area of business is leading to the same effect.
Customers are more powerful than they used to be – thanks to social media, the proliferation of choices, and convenient online-comparison shopping.
The diversity of the customers continues to increase.
Data overload and economic uncertainty confuse customers as well.
In short, your customers are becoming more and more demanding with time and you need to get inside their heads to understand the right way to do business. Here are some interesting ways to do so:
1. Walk In Their Shoes
It is time to expand your vision beyond your business and think like your customers. Understand the wide range of choices available to your customers, as well as their ecosystem of partners, suppliers, etc. Conducting this exercise will help you deepen your understanding of the thinking patterns of your customers, as well as enable you to anticipate their moves more effectively.
2. Staple Yourself to the Experiences of Your Customers
Track the experiences of your key customers as they navigate away from the pathway of your company and investigate to find out where the experience finally breaks down. For example, some interns at a hospital were asked to evaluate the check-in process by acting as real patients. In short, it is crucial to go through the customers’ experience yourself to understand their point. Such role-playing exercises will definitely help you improve the experience of your customers with your company.
3. Use the Technology
Asking for feedback from your customers is another effective way to make sure you provide them timely and efficient services. Every business has their official websites these days to make sure they have an active online presence. Make the most of this opportunity and ask your customers to give you their feedback online through your website. Add a box on every page of your website along with the text like ‘write back to us’ or ‘tell us what you think’. Collect data and put it to use.
Understand your customers by learning about them as much as possible. The more you know your customers, the more power you have to improve your business to meet the high expectations of your customers.