Websites are all about content and text content is the most important content when it comes to search engine marketing and optimization. You cannot expect your website to be on top of the search engine results if you are not using keywords on your website. No matter how informative your website is to your visitors you have to make sure that it is rich in keywords too. However, the keywords must be used only naturally in your content. You can make the best of keywords and search engine optimization by hiring an SEO firm that performs this task professionally.
SEO firms can use the rank checker tools to provide their clients with complete reports of how their websites are performing when it comes to keywords. These SEO firms need to have the right tools to monitor their and the website’s performance. SEO professionals are constantly working with the keywords but they cannot perform this job efficiently if they don’t know the results of their efforts. Are the keywords they are working on any good? Are they using the right keywords on the website? Are they using the keywords that they think are important or those that visitors are actually typing in their search queries?
All these questions are easily answered with the help of a rank checker. This tool tells the SEO professionals the keywords that are being typed by the visitors searching for products and services on the search engines. The most important keywords are the ones that are most commonly typed by visitors while searching for a particular product or service. Then there are unique keywords that are not commonly used but are extremely important. Some keywords are general keywords whereas some are specific. Both the keywords are important when you want to optimize your website for search engines.
Keeping all the requirements in mind, an SEO firm should only choose the rank checker that can serve their needs fully. One of the most important features that they must look for in a rank checker is the ability to check unlimited keywords. Some rank checker tools are charged on the keyword basis i.e. you have to pay more to add more keywords. The best rank checker tool will not put any cap on your keywords and the URLs you can check the keywords for. Furthermore, your rank checker should allow you to check your competitor’s keywords and their ranking too.
In addition to that, an SEO firm should be able to provide a quick overview of the website ranking to its clients. For this, graphs and tables are best. Generating manual reports for dozens of clients can be quite challenging. A rank checker tool will also have the feature of producing automatic reports. These reports are white label and so any logos can be put on them before sending to the client. Your rank checker tool should also let you compare as many keywords as you want to see whether the movement in your ranking is due to your efforts or algorithmic changes made by search engine.