Do you know what a hashtag is? According to Twitter,
"Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages."
Why use hashtags?
Hashtags serve multiple purposes in a tweet.
First, a hashtag can bring attention to keywords in a tweet and allowing those hashtags to be searched by other users. If you have a cause, such as #OccupyWallStreet, the hashtag can help create a Twitter conversation and mobilize supporters.
Second, a hashtag can be used to provide a further explanation of an idea expressed in a tweet, such as the below tweet from the author:
Third, a hashtag can be used as marketing. Many television shows such as #Fringe on FOX use hashtags to market their show and organize the conversation about the show.
How to use a hashtag?
You should use hashtags to engage others on Twitter. They can be used to create conversations, whether real or humorous. Here are a few tips:
- To create a hashtag, type the # sign and enter your text with only letters or numbers. Make sure the hashtag shows up as a link when you send your tweet.
- If you think your tweet is a little ambiguous, try to add a succinct hashtag to help explain it.
- You should never put more than three hashtags in one tweet. Those 140 characters are precious for you and your followers.
Please read about them on the official Twitter help site and on hashtags.org.
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