In 2012, thirsty Americans consumed 295 million cases of table wine, according to the Wine Market Council’s U.S. Wine Consumer Trends.
Of the 228 million U.S. adults, 100 million are wine drinkers, 78 million are non-drinkers and 50 percent drinks beer and spirits.
There are more American adult wine drinkers (100 million) than those in other countries including Germany (82 million) France (66 million) and United Kingdom (61 million).
The Boomer generation (ages 49 to 67) was the largest segment of the American population with 77 million and Millennial (19-36) was next with 70 million. Also, Generation X (37-48) has 44 million, Swing (68-80) 30 million and WWII (81 and over) 12 million.
According to the trends, more core wine drinkers – those who drink wine at least once a week – purchased wine in the $10-$15 range. Of that number, 51 percent are female and 49 percent are male. This wine drinking segment drank more in 2012, according to the survey, because there were more occasions and thus, more opportunity to sip and swirl.
Forty-nine percent of wine drinkers spent $1- 5,000 on their wine last year,
Moscato and other sweet wines are the hottest trends on the market now, a Nielsen’s Beverage Alcohol Practice representative said. Beer and spirits are infusing wine into their products in creative marketing techniques.
More flavored vodkas entered this growing market craze. Here are just a few (yummy) selections on the list: Dill Pickle, Salmon, Wasabi, Artichoke, Licorice, Chocolate Milk, Bison Grass and Glazed Donut and Red Fish.
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