Skip to main content
  1. Life
  2. Society & Culture
  3. Social Issues

What are the fashion and appearance cultures?

See also

Not every culture has significant subculture populations. The case of appearance cultures the mainstream is exceptionally large. Over the last half-century, however, several appearance cultures have grown to the point they can be the subject of a profitable marketing campaign.

More Photos

One's preponderance for personal appearance is a cultural driver in their buying habits. Most prominent in this cultural family are those that are the very high-fashion oriented, however, appearance cultures do not refer strictly to garments -- member of both of these cultures, making this cultural family unique.

Predominant subcultures:

  1. Metrosexual / GQ. Highly fashion conscious men seeking a high style look such as featured in Gentlemen’s Quarterly magazine.
  2. Organic cosmetics. Women seeking organic alternatives to commercial cosmetics.
  3. Urban apparel. A specific look favored in large urban areas were among African-American or Gothic shoppers.
  4. Thrift store. This group can consist of young men seeking a retro look or frugal women seeking to build a diversified wardrobe.

©2014 Max Impact, used with permission.

Diversity resources:



  • Derek Hough
    Derek Hough brings quadruple threat talent to 'DWTS' and beyond
    Today's Buzz
  • Hookah smoking
    Young adults believe hookah smoking pose no health threat
    7 Photos
  • Top outdoor activities
    Don't spend your summer indoors: Top outdoor activities to do with your significant other
    10 Photos
  • Baby shower idea for men
    A new twist on baby showers is throwing a Daddy Baby-Q
    7 Photos
  • Wedding special
    'Curvy Brides' offers a new look into every bride's pursuit for her picture perfect wedding gown
    7 Photos
  • Morbid obesity
    Health: Morbid obesity decreases life span by up to 16 years
    7 Photos