With the packaging of products from bras to shower heads to toilet paper to onions all suddenly turning pink this month, it’s to hard miss the fact that October is officially National Breast Cancer Awareness Month (NBCAM).
Certainly understanding the issues surrounding a disease will affect as many as 1 in 8 American women in their lifetime is a laudable goal.
But some, like Breast Cancer Action, a national grassroots education and advocacy group, claim that almost 30 years since its inception, NBCAM with its parade of pink has been highjacked by corporations, some of which sell billions of dollars worth of products that may contain chemicals that actually increase the risk of breast cancer.
Renaming NBCAM, Breast Cancer Industry Month, BCA leaders say that all these pink ribboned products being marketed is pinkwashing: “when companies make money off breast cancer while also increasing our risk of the disease. Time and again, companies are profiting off breast cancer while women are paying with their lives. We’ve had it up to here with this hypocritical practice.”
In an effort to motivate the public to become really educated about these issues, BCA is inviting everyone to participate in a free community webinar in October titled: “What Are Pink Ribbons Hiding?”.
Join Annie Sartor, Policy and Campaigns Coordinator along with Angela Wall, Breast Cancer Action’s Communication Director, for an engaging discussion about pink ribbon fatigue and what individuals can do differently this October to make a real change in the breast cancer epidemic.
For convenience, BCA is offering the webinar at two different times.