Bah Humbug. And this column is left stone-faced.
It is an ad five minutes long that was crafted to go viral. Basically a Canadian Airline Company decided to play Santa.
Folks at Westjet rigged up some technical mechanism so passengers on a few specific flights were able to talk to a remote Mr. Claus. A white guy in a suit.
Anyway, people about to get on the plane tell this Santa in a box what they want for Christmas. The conversations are recorded. Westjet employees rush out, purchase everything on the list and hie back to the airport where the three planes will be landing.
Instead of luggage, nicely wrapped gifts come sliding down the baggage carousel.
And guess what? The all white, prosperous looking folks received what they wished for.
Too bad that hungry, poor children who cannot afford to fly for the holidays were not be included.
People watching the video get to see folks rip open presents. Yawn.
The man who asked for socks probably felt silly while the guy who had been hoping for a large screen television - well - score.
No one talked about world peace. Or even family harmony. Not one person, young or old cared about anything that couldn't be bought in a store.
The ad, designed to go wild on social media, plays into all the worst aspects of Christmas.
If you really want to tear up, read about the 8 year-old boy who asked Santa to help his twin sister who was being bullied at school. In fact, he wished that it could be him getting teased and not her.
This is part of what he wrote:
“Dear Santa ... I wanted a (remote control) car and helicopter, but I don’t want that anymor. Kid at school are still picking on Amber and its not fair,” the handwritten note reads. “I prayed that they will stop but god is bisy and needs your help.”
“Is it against the rules to give gift early?”
That was genuine and lovely. Not manufactured for whimsy and sponsored by Best Buy.