We’re hear a lot about family, children and dog-friendly hotels but not so much about properties designed with women in mind who for one reason or another have never given birth. The Westin New York Grand Central Hotel is changing all that with wellness program targeted to a segment of today’s woman creating a new definition of happiness. The new Womanhood Redefined package and social media program caters to the one third of all women of childbearing age who are not mothers (U.S. Census survey figure*), tapping into this growing group with rejuvenating wellness, culinary and wellbeing amenities.
The hotel has teamed up with bestselling author Melanie Notkin, who coined the term OtherhoodTM for the demographic of women who don’t have children, by chance or by choice and comes with a copy of her book Otherhood: Modern Women Finding a New Kind of Happiness and other extras such as:
- A $25 Food & Beverage credit to enjoy in-room dining or cocktails at THE LCL: Bar & Kitchen
- Personal consultation with Executive Chef Brian Wieler
- Complimentary New Balance workout gear lending (sneakers, socks and workout wear)
- Personal consultation with the hotel’s RunWestin Running Concierge
- 10% discount on classes at nearby Mang’Oh Yoga Studio
- Complimentary Westin White Tea candle
( Rates begin at $234 per night for the three-night package).
“We created this program to cater specifically to the Otherhood demographic—women we can all identify with because we have all been part of this group at some point in our lives,” said Maureen O’Brien, director of sales & marketing at The Westin New York Grand Central. “Whether you are childless by circumstance, have chosen to defer motherhood or not to have children, Womanhood Redefined is about celebrating wherever you are in that journey. As a hotel, it makes sense to welcome this demographic because of their healthy passion for travel and disposable income—and because we are deeply committed to offering our guests an oasis of comfort and wellbeing.”
“I am very happy to partner with The Westin New York Grand Central Hotel on Womanhood Redefined,” said Melanie Notkin, author of Otherhood. “The Westin is the first hotel to acknowledge the changing demographic landscape where modern, independent women are marrying later, and having children later than ever before, if ever. These discerning women of the Otherhood are passionate about travel, and whether they are visiting New York City for pleasure or for business, they want a hotel package that speaks to their lifestyle. Now, thanks to the Womanhood Redefined package, these women finally have the perfect solution for their unique journeys.”
For more details and book at www.westinnewyorkgrandcentral.com/WomanhoodRedefined or call 866-716-8117 and request rate plan LYPKG. Package is available through December 31, 2014; five-day booking advance required.