October is Breast Cancer Awareness month. In honor of this cause, Westfield shopping centers are asking shoppers to support this cause with their purchases. In partnership with Giuliana Rancic and Bright Pink, Westfield will offer Fabulous Deal for a Fabulous Cause.
During October, participating Westfield centers will sell the Bright Pink Book for a $5 donation. This book offers almost 100 exclusive deals from participating retailers for the entire month of October. The Chicago area Westfield centers offer the following promotions.
- To purchase the exclusive Bright Pink Book for Westfield Hawthorn, visit www.WestfieldPinkBook.com , select Westfield Hawthorn, and download. The Hawthorn book offers discounts to 27 retailers!
- To purchase the exclusive Bright Pink Book for Westfield Fox Valley, visit www.WestfieldPinkBook.com, select Westfield Fox Valley, and download. The Hawthorn book offers discounts to more than 30 retailers!
- To purchase the exclusive Bright Pink Book for Westfield Old Orchard, visit www.WestfieldPinkBook.com, select Westfield Old Orchard, and download. Or, you can visit the Westfield Old Orchard management office at the shopping center. The Old Orchard book offers discounts to more than 45 retailers!
Each donation to Bright Pink, which is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, will go toward fueling education and support programs that educate, equip and empower young women to build proactive strategies for risk reduction and early detection of breast and ovarian cancer.
“Breast Cancer Awareness month is the perfect opportunity for us to use fashion to unite and mobilize local communities in support of Bright Pink’s very important cause,” says Shaun Swanger, VP, Marketing – Fashion, Westfield. “It’s always a pleasure to work with Giuliana and we’re excited to bring her story and message of hope and inspiration to our shoppers, while offering fabulous deals and offers from our retailers in the process.”
“Bright Pink is thrilled to partner with Westfield for the first time this year. This partnership kicks off at a very important moment, as we move from National Ovarian Cancer Awareness Month into National Breast Cancer Awareness Month. Through the sales of the Bright Pink Book and Westfield special events, we are so fortunate to have the opportunity to educate, equip and empower thousands of women to be proactive with their health,” says Lindsay Avner, Founder and CEO – Bright Pink.
Additionally, Westfield will spread Bright Pink’s lifesaving message by sharing breast health tips with shoppers through integrated social and digital promotions of the Bright Pink Book and special events.