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Wendy's wades into the waters of mobile payments

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From Square's growing presence throughout the retail sector, to PayAnywhere's emergence as the go-to mobile payments solution for thousands of small businesses across the U.S., anyone and everyone with a product to sell is turning to mobile payments.

Nowhere is this reality more apparent today than in the realm of fast food. And the latest fast food giant to plant its flag in mobile payments is Wendy's.

"Wendy's is rolling out a program that lets customers pay using their smartphones, following a similar plans unveiled by Burger King this week," the Associated Press reports.

The Wendy's Co., based in Dublin, Ohio, has been testing the mobile payment option over the past year and said the majority of its roughly 5,800 U.S. locations are now ready to accept the payments... The move reflects a push by fast-food chains to court younger customers by tapping into the attachment they have to their phones.

"If they want to come in and give us business, we want to allow them to pay the way they want to pay," Craig Bahner, chief marketing officer for Wendy's, tells the AP.

In addition to Burger King, McDonald's is also currently testing a mobile payments option that may soon launch internationally at thousands of McDonald's restaurants.



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