Skip to main content
  1. News
  2. Top News

Wendy's wades into the waters of mobile payments

See also

From Square's growing presence throughout the retail sector, to PayAnywhere's emergence as the go-to mobile payments solution for thousands of small businesses across the U.S., anyone and everyone with a product to sell is turning to mobile payments.

Nowhere is this reality more apparent today than in the realm of fast food. And the latest fast food giant to plant its flag in mobile payments is Wendy's.

"Wendy's is rolling out a program that lets customers pay using their smartphones, following a similar plans unveiled by Burger King this week," the Associated Press reports.

The Wendy's Co., based in Dublin, Ohio, has been testing the mobile payment option over the past year and said the majority of its roughly 5,800 U.S. locations are now ready to accept the payments... The move reflects a push by fast-food chains to court younger customers by tapping into the attachment they have to their phones.

"If they want to come in and give us business, we want to allow them to pay the way they want to pay," Craig Bahner, chief marketing officer for Wendy's, tells the AP.

In addition to Burger King, McDonald's is also currently testing a mobile payments option that may soon launch internationally at thousands of McDonald's restaurants.

Advertisement

News

  • Baseball Hall of Fame
    The Baseball Hall of Fame in Cooperstown welcomes six new inductees
    Video
    Video
  • 2012 do-over
    If we were to re-do the 2012 election, a new poll suggests Romney would win
    Politics
  • Boko Haram
    Boko Haram kidnaps the wife of the vice prime minister of Cameroon
    World News
  • Ceasefire breaks
    Israel's Benjamin Netanyahu claims Hamas broke another brief ceasefire
    Gaza
  • Close call with CME
    Scientists tell how Earth survived a giant solar flare back in 2012
    Space
  • Comic-Con
    What's going on at Comic-Con? Get all the latest updates here
    Comic-Con